In the year 1988, philosopher Jean-Pierre Ady Fenyo dubbed 8th August 'International Infinity Day'. Ever fixated on the ethical philosophy and the 'big life questions', Fenyo created this holiday in an effort to inspire people to ponder deep questions usually revolving around the existential.
Many will find that they do not need the 8th day of the 8th month to provoke such pensiveness, as these big questions often come to us in middle age. The famously dreaded Midlife Crisis is frequently spurred on by musings like: 'What is my purpose?', 'Why are we here?' and 'What are the implications of an infinite universe?'.
Now, you may be wondering why our slogan is 'Go Beyond'. When Blenheim Watch was just budding, our catchphrase started out as 'Timing is Everything' in reference to our Olympian brand influencers who were representing us at the time. As time went on, the phrase changed to 'Go Forward. As time can only move forward and thereby life can only move forward, we wanted to send a positive message of encouragement to our customers: to keep going, keep pushing further.
This eventually developed into our current motto: 'Go Beyond' or 'go beyond the infinity'.
Our goal here at Blenheim Watch is to encourage our customers to enjoy life and take part in every small detail of it. We recognise that the concept of an infinite universe is daunting and can make even the most confident man feel insignificant. While International Infinity Day should be observed with humility, it should also inspire a deep appreciation for what we have.
Time keeps moving forward.
Blenheim Watch was originally launched as a micro brand with aviation in mind. The name 'Blenheim' itself was borrowed from the Bristol Blenheim aeroplane which was in circulation during WWII, with 1089 of these bombers being used by the RAF. There is only one flying example left in the world to remind us of the incredible craftsmanship behind military-grade technology.
Our Pilot collection reflects militancy in both design and quality. The dial itself echoes the controls dashboard of a fighter plane with the instruments being represented in the sub-dials.
Any watch history enthusiast could talk your ear off about the historical importance of wrist watches and the parts they played anything from covert missions to pie-baking. In this specific instance, watches were considered an essential piece of gear for soldiers during WWII. While the American army purchased A-11 and Army Ordnance Dept. watches, many soldiers used their own personal timepieces, but all were used for the same purpose: the synchronising of movements and tactics.
Here at Blenheim, we understand that while not everyone has ties to the military these days, watches are still crucial to timekeeping for the everyman. We aim to go beyond daily tasks with our quality watches, and expand your horizons.
Coming soon: Chrono Pro Watch
Our new Chrono Pro collection is launching in a week! Keep an eye on this space and Kickstarter to hear about our latest project and how you can get involved.